The German Bundesliga giant, FC Schalke 04 recently struck a deal with AllyouneedFresh, an online supermarket, to sponsor the arm patch of their new football jerseys.

However, the logo will be embedded with a chip which has a contactless payment function. This would allow supporters pay for food, drinks and match day services with their replica jerseys, at the home stadium, VELTINS-Arena. Instead of cash or cards, stadium stalls would scan the chip to receive payments. In addition, fans can also receive promo codes when they use the service.

The chip integration excludes players’ jerseys for games.

The agreement which is reportedly worth 20 million EUR, will last for four years, starting with the 2017/18 season.

Schalke 04′s Head of Marketing, Alexander Jobst says, “the club is proud to present the world-first in jerseys with integrated chip payment function.” “This further underlines our position as a leading innovator within the Bundesliga,” he added.

Photo credit: www.schalke04.de