Apple‘s Siri has a new companion, Alexa.
Amazon have rolled out their AI voice assistant in Apple mobile devices. The latest version of the Amazon shopping app would allow users tap the microphone icon, sitting next to the search bar, to wake up Alexa.
Apart from the voice-search for products on Amazon, users can also ask Alexa to carry out other functions such as check weather reports, stream music on Amazon Prime Music, tell a joke, perform simple calculations, among others.
Alexa is set to compete with Siri. For now, Siri still has the edge because it is rooted in the phone’s software and a part of Apple’s ecosystem.